The Advantages of Business Blogging

Why The Advantages of Business Blogging

Many people wonder if blogging is still worthwhile in 2022 

after starting a business.

Yes! Is the short answer. Here are the basis behind our 
assertion.

It helps drive traffic to your website.

Raise your hand if you want more website visitors. Yeah, me too

Now think about the ways people find your website:

They could type your name right into their browser, but that's
for an audience you already have. They know who you are, 
you're on their radar, and that doesn't help you get more 
traffic on top of what you're already getting.

You could pay for traffic by buying an email list 

(don't you dare!), blasting them, and hoping some people
 open and click through on the emails. 
But that's expensive and, you know, illegal.

You might buy visitors by placing a slew of paid advertisements
which isn't illegal but is still pretty costly. And as soon as 
you run out of cash, your traffic stops as well.

So, how can you get more visitors or readers to your website? 
You can do so by blogging and search engine 
optimizing your site.

This is how it goes!

Consider how many pages your website contains. Isn't it likely 
that there aren't many? Consider how frequently you update 
those pages. Isn't it true that this doesn't 
happen very often?

Blogging, on the other hand, is an excellent approach to 
address both of these issues.

Every time you write and publish a blog post, you're adding 
another indexed page to your website, giving you another 
chance to appear in the search engine results page (SERP) 
and attract organic traffic to your site.

We'll go over the advantages of blogging for SEO in more 
detail later, but it's also another signal to Google and 
other search engines that your website is active, and 
they should be checking in regularly to see what new 
information is available.