Why Start a Blog for Your Business

Why Start a Blog for Your Business

It is responsible for long-term outcomes.

The finest business blogs respond to frequently asked questions from their followers and customers.

You’ll position yourself as an industry leader or expert in the eyes of your target audience if you continuously produce quality content or articles for them.

Can you image the impact of sending a customer a link to an informative blog article you made to explain things up? How many more deals could a salesperson close if their leads came across blog content produced by them?

“Establishing authority” isn’t a concrete vanity statistic like traffic or leads, but it’s still pretty strong. It can be used to assess sales enablement.

Because, at the end of the day, many of your blog entries are just that.

Consider this scenario:

•  Assume that prospects get answers to their everyday questions through your company’s blog entries. In that instance, they’re far more inclined to trust what you have to say because you’ve helped them before — even before they were interested in buying anything from you.
• Prospects who have read your blog entries are more likely to enter the sales funnel knowing more about your products and services, your market position, and your industry. This results in a considerably more fruitful sales interaction than one between two strangers.
• Salespeople who are faced with specific questions that demand a detailed explanation or a documented response can consult a blog post archive. These articles not only assist move the sales process forward faster than if a sales rep had to produce the assets from the ground up, but they also position the salesperson as a valuable resource to their prospect, which helps build trust.