Why Blog is Important for business

Why Blog is Important for business

It aids in the conversion of traffic into leads.

Now that your blog has brought some traffic to your site, you have the option to turn that visitor into leads.
Every blog post you create is a new opportunity to produce new leads, just like every indexed page you write.
It’s simple to understand how this works: Simply include a lead-generation call-to-action in each blog post.
These calls-to-action frequently lead to free eBooks, whitepapers, fact sheets, webinars, trials, or any other content asset for which someone is prepared to share their information.
To be super clear for anyone unfamiliar with how traffic-to-lead conversions work, it’s as simple as this:

Visitor comes to website
Visitor sees call-to-action for a free offer
Visitor clicks call-to-action and gets to a landing page, which contains a form for them to fill in with their information
Visitor fills out the form, submits information, and receives the free offer
A call-to-action button may be found at the bottom of this blog entry.

In fact, call-to-action buttons appear in 99.9% of the blog posts we publish, and yours should as well. This is how you convert website visitors into sales leads for your sales staff. It’s important to note that not all blog readers will become leads, and that’s fine. Nobody converts 100 percent of visitors to their blog into leads. Simply start blogging, including calls-to-action in every piece, establish a visitor-to-lead conversion rate standard, and attempt to beat it each month.