Why Blog Content for Business

Why Blog Content for Business

It is responsible for long-term outcomes.

It would be amazing if you could go to Hawaii, go to the gym, and sleep for as long as you wanted while still driving traffic to your website.

However, there is some good news! Blogging accomplishes this mostly through search engines.

Here’s what I’m talking about:

Consider spending an hour on Sunday writing and publishing a blog article. Let’s imagine that on Monday, your blog article has 100 views and ten leads. On Tuesday, you get another 50 views and five leads as more people share it on social media and some of your subscribers catch up on their email and RSS. However, after a few days, most of the buzz surrounding that post has died down, and you’ve only gotten 150 views and 15 leads.

It isn’t over yet.

Because that blog post is now ranking, you will continue to receive visitors from it for days, weeks, months, and years to come. So, while it may feel like it’s all or nothing on day one, blogging actually works like this:

So, in addition to pressing the snooze button, surfing in Hawaii, and lifting weights, you’re also driving traffic and leads. Hundreds of thousands of views and leads could result from the effort you put in yesterday.

You can also monetize your blog content in a variety of ways. You can make money writing about anything, from makeup and beauty to camping and motorcycling, thanks to business methods like affiliate marketing.

There are numerous affiliate programs available through which you can earn money by recommending individuals to related items and services.

When it comes to blogging, your earlier pieces are likely to generate the majority of your purchases.

The Hubspot blog receives more than half of its monthly traffic from posts written in previous months. They’re from old threads.

The same is true for current-month leads: around 90% of the leads we generate each month come from blog entries published in previous months. Years ago, in some cases.

These types of blog postings are referred to as “compounding” posts. Not every blog post will fall into this category, but the more evergreen blog posts you create, the more likely one of those compounding blog pieces will appear.

According to our analysis, one out of every 10 blog articles end up being a compounding blog post.

This proves the scalability of business blogging to me (and perhaps to you).

While you may not see instant results, you will be able to count on a predictable amount of traffic and leads for your business over time without having to commit any more resources – the work to generate that traffic and leads has already been done.